The ad library
The longest-running lip balm ads.
One ad per brand, the one each has run longest, out of 43 live ads from 10 brands.
- 9 of 10 are video, 39 seconds long at the median.
- 1 of 10 name a discount.
- The longest has run 578 days.
- 1Rebels Refinery578 days
A 9-second video that names no discount and sends the click to a product page.
- 2Flexitol US225 days
A 20-second video that names no discount and sends the click to a product page.
- 3Solterra tribe176 days
A 39-second video that opens on a question, pushes a subscription and sends the click to the home page.
- 4Prequel Skin161 days
A 39-second video that names no discount and sends the click to a product page.
- 5Kobeesco Balms157 days
A 156-second video that names no discount and sends the click to the home page. The brand runs it as 2 copies.
- 6Painted by James Charles156 days
A 41-second video that names no discount and sends the click to a collection.
- 7Efpy Beauty111 days
A 8-second video that names no discount and sends the click to a product page.
- 8Flintts105 days
A 42-second video that names no discount and sends the click to a product page.
- 9GloMelanin100 days
An image that opens on a question, names 50% off and sends the click to its own landing page. The brand runs it as 2 copies.
- 10Round Lab US72 days
A 36-second video that names no discount and sends the click to a collection.
Facts and links only: we never copy these ads. Live US ads on Sep 24, 2026, from Meta’s Ad Library.
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