Cracked Ad LibrarySupplements
Whey protein
The 10 longest-running live whey protein ads on Meta, one per brand. Tap any one to see it in Meta's Ad Library.
953 days
The longest still running: Nutrithority, live since Feb 14, 2024.
What the long-runners share
Each bar is the list. The tick is every live whey protein ad we hold from these brands, all 164 of them.
9 of 10
are video
90% here, 93% across all 164
Median length 19 seconds.
8 of 10
mention no discount
80% here, 88% across all 164
2 name a percent off.
6 of 10
send the click to a product page
60% here, 44% across all 164
3 of 10
run as several copies
30% here, 66% across all 164
The same ad, launched more than once.
How long each one has run
Each bar starts the day the ad went live and runs to Sep 24, 2026, the day we last read the library.
- 1 Nutrithority 953 days An image that names no discount and sends the click to a product page. The brand runs it as 2 copies.
- 2 ProDough Shop 336 days A 166-second video that names no discount and sends the click to its own landing page.
- 3 Hawaii Discount Vitamins 238 days A 14-second video that names no discount and sends the click to the home page.
- 4 Tidlos.co 212 days A 63-second video that names no discount and sends the click to a product page.
- 5 Earth Fed Muscle 174 days A 19-second video that opens on a command, names no discount and sends the click to a collection.
- 6 Alpha Supps 144 days A 68-second video that names no discount and sends the click to a product page.
- 7 Oath 142 days A 9-second video that names no discount and sends the click to a product page.
- 8 Legion 132 days A 12-second video that opens on a number and names 67% off.
- 9 Gnarly Nutrition 120 days A 37-second video that names no discount and sends the click to a product page. The brand runs it as 2 copies.
- 10 NOW Foods 94 days A 18-second video that names 25% off and sends the click to a product page. The brand runs it as 3 copies.
Ask Cracked
Ask about these ads
Ask anything about whey protein ads: how they open, what they offer, what yours could try next. Answers come from the ads in our copy of the library, each linked so you can check it. A few questions free, no sign-up.
Ask your own question156 of 156
live whey protein ads we checked reached a working page when we opened their links.
Where does your ad send people?
Paste your store. We read it live, open the links on your Meta ads and rank your longest-running ad against your category. Free, no sign-up.
From Meta's public Ad Library (US), ads live on Sep 24, 2026. We show no one's ads here, only facts about them and a link to each one. Marketplaces, apps and pharma are left out, and so are ads run from someone else's page and sellers outside the category. Running long means the brand kept paying for the ad. It does not mean the ad made money. A brand that wants its entry taken down can email hello@trycracked.app.