Cracked Ad LibrarySupplements
Protein powder
The 23 longest-running live protein powder ads on Meta, one per brand. Tap any one to see it in Meta's Ad Library.
675 days
The longest still running: TumLove, live since Nov 18, 2024.
What the long-runners share
Each bar is the list. The tick is every live protein powder ad we hold from these brands, all 119 of them.
17 of 23
are video
74% here, 77% across all 119
Median length 34 seconds.
17 of 23
mention no discount
74% here, 71% across all 119
6 name a percent off.
13 of 23
send the click to a product page
57% here, 39% across all 119
4 of 23
run as several copies
17% here, 30% across all 119
The same ad, launched more than once.
How long each one has run
Each bar starts the day the ad went live and runs to Sep 24, 2026, the day we last read the library.
- 1 TumLove 675 days An image that opens as an announcement, names no discount and sends the click to its own landing page.
- 2 Unjury- Medical Quality Protein 651 days A 55-second video that names no discount and sends the click to a collection.
- 3 ProDough Shop 336 days A 37-second video that names no discount and sends the click to its own landing page. The brand runs it as 8 copies.
- 4 FORALL 330 days An image that opens on a question, names no discount and sends the click to a product page.
- 5 Needed. 321 days A 25-second video that names 35% off and sends the click to a product page.
- 6 Earth Fed Muscle 202 days A 45-second video that opens in the first person, names no discount and sends the click to a collection.
- 7 JOCKO FUEL 170 days A 46-second video that names no discount and sends the click to a product page. The brand runs it as 2 copies.
- 8 HD Muscle 167 days A 50-second video that opens on a number, names no discount and sends the click to a product page. The brand runs it as 2 copies.
- 9 Apollon Nutrition 162 days A 53-second video that names 15% off and sends the click to a product page.
- 10 Protein.com 160 days A 22-second video that opens as an announcement, names no discount and sends the click to a product page.
- 11 ATP Lab 153 days An image that names no discount and sends the click to a product page.
- 12 MuscleSport 135 days A 31-second video that opens as an announcement, leans on a guarantee and sends the click to a product page.
- 13 Legion 132 days An image that opens on a number and names 67% off.
- 14 Within You Brand 131 days A 27-second video that opens as an announcement, names 10% off and sends the click to a product page.
- 15 Global Healing 120 days A 9-second video that names no discount and sends the click to a product page.
- 16 KONO Nutrition 112 days A 29-second video that opens on a number, names no discount and sends the click to a product page.
- 17 Spacemilk 105 days A 71-second video that opens on a question, names no discount and sends the click to its own landing page.
- 18 Calmamix 102 days An image that names no discount and sends the click to the home page.
- 19 NOW Foods 94 days A 18-second video that names 25% off and sends the click to a product page. The brand runs it as 3 copies.
- 20 Form Nutrition 93 days A 34-second video that names no discount.
- 21 MuscleMeds Carnivor 91 days A 32-second video that names no discount and sends the click to its own landing page.
- 22 Bethany's Pantry 84 days A 66-second video that names no discount and sends the click to a product page.
- 23 PaleoPro 79 days An image that names 20% off and sends the click to its own landing page.
Ask Cracked
Ask about these ads
Ask anything about protein powder ads: how they open, what they offer, what yours could try next. Answers come from the ads in our copy of the library, each linked so you can check it. A few questions free, no sign-up.
Ask your own question118 of 118
live protein powder ads we checked reached a working page when we opened their links.
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Paste your store. We read it live, open the links on your Meta ads and rank your longest-running ad against your category. Free, no sign-up.
From Meta's public Ad Library (US), ads live on Sep 24, 2026. We show no one's ads here, only facts about them and a link to each one. Marketplaces, apps and pharma are left out, and so are ads run from someone else's page and sellers outside the category. Running long means the brand kept paying for the ad. It does not mean the ad made money. A brand that wants its entry taken down can email hello@trycracked.app.