Cracked Ad LibrarySkincare
Sunscreen
The 13 longest-running live sunscreen ads on Meta, one per brand. Tap any one to see it in Meta's Ad Library.
321 days
The longest still running: Pluxos, live since Nov 7, 2025.
What the long-runners share
Each bar is the list. The tick is every live sunscreen ad we hold from these brands, all 19 of them.
12 of 13
are video
92% here, 89% across all 19
Median length 29 seconds.
13 of 13
mention no discount
100% here, 100% across all 19
9 of 13
send the click to a product page
69% here, 74% across all 19
1 of 13
run as several copies
8% here, 16% across all 19
The same ad, launched more than once.
How long each one has run
Each bar starts the day the ad went live and runs to Sep 24, 2026, the day we last read the library.
- 1 Pluxos 321 days A 48-second video that names no discount and sends the click to a product page.
- 2 Sol Brush 187 days A 58-second video that names no discount and sends the click to a product page.
- 3 Face Reality 133 days A 5-second video that names no discount and sends the click to a product page. The brand runs it as 2 copies.
- 4 Range Essentials 129 days A 9-second video that names no discount and sends the click to a product page.
- 5 Badger Balm 119 days A 8-second video that names no discount and sends the click to a product page.
- 6 Innisfree usa 110 days A 5-second video that names no discount and sends the click to a product page.
- 7 Neptune Health 100 days An image that names no discount and sends the click to its own landing page.
- 8 NIDA Skincare 85 days A 25-second video that names no discount and sends the click to its own landing page.
- 9 Freaks of Nature 79 days A 32-second video that names no discount and sends the click to a product page.
- 10 Bask Suncare 78 days A 6-second video that opens on a question, names no discount and sends the click to a collection.
- 11 burnd 76 days A 126-second video that names no discount and sends the click to its own landing page.
- 12 Fully global 51 days A 143-second video that names no discount and sends the click to a product page.
- 13 EltaMD Skin Care 22 days A 35-second video that names no discount and sends the click to a product page.
Ask Cracked
Ask about these ads
Ask anything about sunscreen ads: how they open, what they offer, what yours could try next. Answers come from the ads in our copy of the library, each linked so you can check it. A few questions free, no sign-up.
Ask your own question18 of 19
live sunscreen ads we checked reached a working page when we opened their links. 1 hit a missing page, a sold-out product, an error or a bounce to the home page.
Where does your ad send people?
Paste your store. We read it live, open the links on your Meta ads and rank your longest-running ad against your category. Free, no sign-up.
From Meta's public Ad Library (US), ads live on Sep 24, 2026. We show no one's ads here, only facts about them and a link to each one. Marketplaces, apps and pharma are left out, and so are ads run from someone else's page and sellers outside the category. Running long means the brand kept paying for the ad. It does not mean the ad made money. A brand that wants its entry taken down can email hello@trycracked.app.