Cracked Ad LibrarySkincare
Lip balm
The 10 longest-running live lip balm ads on Meta, one per brand. Tap any one to see it in Meta's Ad Library.
578 days
The longest still running: Rebels Refinery, live since Feb 23, 2025.
What the long-runners share
Each bar is the list. The tick is every live lip balm ad we hold from these brands, all 43 of them.
9 of 10
are video
90% here, 88% across all 43
Median length 39 seconds.
9 of 10
mention no discount
90% here, 72% across all 43
1 name a percent off.
5 of 10
send the click to a product page
50% here, 40% across all 43
2 of 10
run as several copies
20% here, 21% across all 43
The same ad, launched more than once.
How long each one has run
Each bar starts the day the ad went live and runs to Sep 24, 2026, the day we last read the library.
- 1 Rebels Refinery 578 days A 9-second video that names no discount and sends the click to a product page.
- 2 Flexitol US 225 days A 20-second video that names no discount and sends the click to a product page.
- 3 Solterra tribe 176 days A 39-second video that opens on a question, pushes a subscription and sends the click to the home page.
- 4 Prequel Skin 161 days A 39-second video that names no discount and sends the click to a product page.
- 5 Kobeesco Balms 157 days A 156-second video that names no discount and sends the click to the home page. The brand runs it as 2 copies.
- 6 Painted by James Charles 156 days A 41-second video that names no discount and sends the click to a collection.
- 7 Efpy Beauty 111 days A 8-second video that names no discount and sends the click to a product page.
- 8 Flintts 105 days A 42-second video that names no discount and sends the click to a product page.
- 9 GloMelanin 100 days An image that opens on a question, names 50% off and sends the click to its own landing page. The brand runs it as 2 copies.
- 10 Round Lab US 72 days A 36-second video that names no discount and sends the click to a collection.
Ask Cracked
Ask about these ads
Ask anything about lip balm ads: how they open, what they offer, what yours could try next. Answers come from the ads in our copy of the library, each linked so you can check it. A few questions free, no sign-up.
Ask your own question43 of 43
live lip balm ads we checked reached a working page when we opened their links.
Where does your ad send people?
Paste your store. We read it live, open the links on your Meta ads and rank your longest-running ad against your category. Free, no sign-up.
From Meta's public Ad Library (US), ads live on Sep 24, 2026. We show no one's ads here, only facts about them and a link to each one. Marketplaces, apps and pharma are left out, and so are ads run from someone else's page and sellers outside the category. Running long means the brand kept paying for the ad. It does not mean the ad made money. A brand that wants its entry taken down can email hello@trycracked.app.