# How you earn: a shop buys your ad

What you get when a shop buys your ad (a “keep”).

## Quick answers

- **How much can I make?** $29.40 to you when a shop buys your ad (+ $4.90 when you found the shop). That's for every creator, free or in the challenge, and more as your level grows. A shop you found pays you 10% of what it pays for a year. Nothing is promised: you earn when a shop buys. Next: Earnings, https://cracked.app/money
- **Does Cracked take a cut?** Yes: of the $49 a shop pays, $29.40 (60%) is yours for making it to start, 10% goes to whoever brought the shop, and Cracked keeps 30%. Joining is free, and Cracked pays the payout fee. Next: Earnings, https://cracked.app/money
- **What's a keep?** A keep is a shop buying your ad for $49: it gets the clean file to post, and $29.40 of it is yours. Next: Earnings, https://cracked.app/money

Every ad plays free for its shop with Cracked's mark on it. For $49 the shop buys it: the clean file and the right to post it. Cracked calls that a **keep**.

**$29.40 to you when a shop buys your ad (+ $4.90 when you found the shop).** That's for every creator, free or in the challenge.

- A shop pays $49 for your ad: $29.40 (60%) is yours for making it.
- These shares are paid to every creator, free or in the challenge.
- Bring the shop and you also get 10% of everything it pays for a year from its first payment, whoever makes its ads.
- A share is yours once that payment's 7 days to refund are over. Shares are worked out on what the shop paid, less tax.

What you keep of each keep depends on your [level](https://cracked.app/help/levels.md): 60% at Rookie, up to 80% at Cracked.

A shop can also pay $99 a month for new ads every month. When it's a shop you brought, your bringing share counts those payments too.

## Pending, then cleared

Money is pending while the shop can still get a refund, then it clears. Cleared money is what gets [paid out](https://cracked.app/help/payouts.md) and what counts toward your level.

Other ways to earn: [clipping](https://cracked.app/help/clipping.md) (not open yet) and [affiliate links](https://cracked.app/help/affiliate.md) (practice only for now). Nothing here promises you'll earn anything.

In the app: Earnings, https://cracked.app/money

Related:
- [Your account and payouts](https://cracked.app/help/payouts.md): How cleared money reaches you, and how to sign out, change your email or leave.
- [Levels](https://cracked.app/help/levels.md): What each level keeps, and what moves you up.
- [Finding, claiming and messaging shops](https://cracked.app/help/shops.md): How you find a shop, hold it, and send its owner your ad.
- [Clipping: paid for views](https://cracked.app/help/clipping.md): Getting paid for views: posting Cracked's own ads, or a shop's campaign.
- [Affiliate links](https://cracked.app/help/affiliate.md): Sharing a shop's link and code. Practice only for now.

All help: https://cracked.app/help.md